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Privacy Policy

At Bloom, we appreciate the trust you place in us when you choose to visit our stores or websites and we take that responsibility seriously. This Bloom Privacy Policy (the “Policy”) describes how we collect and use personal information about you when you visit our website, use our mobile application, call us on the phone, or visit our stores.

By “personal information”, we mean information that directly identifies you, such as your name, address, or email address. In this Policy, “we” and “our” mean Bloom, Inc., and “you” means any person who visits our website, uses our mobile application, or visits our Bloom stores.

Click on the following links to go directly to the corresponding sections of this Policy:

We collect a variety of types of information. Examples include:

  • Contact information, such as your name, address, phone number, or email address;
  • Purchase information, such as the items you purchase, payment method and payment information (such as debit or credit card number and information), billing and shipping address, and contact information (such as for receipts or order updates);
  • Preference information, such as your contact and marketing preferences, and brand and merchandise interests;
  • Profile and account information, which may include Contact, Purchase, and Preference information as well as your account password, information about wish list items, items in your online shopping cart or saved for future purchase, registry information, product review information, gift card and Bloom Note information, and other information about your profile or account;
  • Demographic information, which may include age or birthdate, gender, ZIP/Postal code, and other information about you;
  • Video recordings and photographic information of you when you visit one of our stores;
  • Call recordings including information about your call and that you share when you call us on the phone;
  • Location information of your device that you use with our mobile application, if your device settings allow us to collect location information; and
  • Device and browsing information, including information about your phone, tablet, computer, or device, and online browsing activity (collectively, “automatically collected information”). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our website or mobile application, such as the date and time of your visit or use, the websites you visit before coming and after leaving our website, how you navigate and what you search for using our website and mobile application, the website pages and items you view using our website and mobile application, and the items you purchase.

We collect information on our website, through our mobile application, during calls with you, and in our stores. We also obtain information from you and from third parties. For example, we collect and obtain information:

  • You provide, such as when you make a purchase, interact with a salesperson, visit or contact us, register for a Rewards or online account, participate in a contest, respond to a survey, engage in a promotional activity, register to attend an event or appointment, apply for employment, or sign up for emails or marketing;
  • During store visits, such as: the types of information noted above that you provide, and video recordings and photographs that we collect for security, fraud, loss prevention, incident reporting, and operational purposes;
  • From third parties, such as service providers that we use, analytics companies, advertising networks and cooperatives, demographic companies, third parties that provide us with information about you and the different devices you use online, and other third parties that we choose to collaborate or work with;
  • From social media platforms and networks that you use in connection with our website or mobile application, or that share or allow you to share information with us, such as Facebook, Twitter, Pinterest, and Instagram. For example, if you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our website or mobile application (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media), we will collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the social media platforms and networks that you use;
  • Using cookies and automatic collection methods. For example, we and third parties we work with may collect information from the computer, tablet, phone, or other device: that you install our mobile application on; that you use to access our website; or that you use to open an email or click on an advertisement from us. This collection includes automatically collected information, and generally does not include personal information unless you provide it through our mobile application or website or you choose to share it with us. Methods we use include:
    —cookies (which may be session-based or persistent, and are typically small data files that are stored on your hard drive or in connection with your Internet browser);
    —web beacons or tags (small images embedded into websites or emails that send information about your computer, tablet, phone, or other device when you visit our website, use or mobile application, or open an email we send to you);
    —website and mobile application log files (which we tend to create automatically in connection with access to and use of our website and mobile application); and
    —other technologies (which may be similar to or different than the methods noted above).

We use the information that we collect to conduct our business and to provide you with the best possible products, services, and experiences. We also may combine any or all of the information that we collect or obtain. Examples of how we use information include:

  • To provide you with products and services, such as to: fulfill your orders and process your payments; process, maintain and service your account(s) and memberships; and to provide you with products and services that we think you will like;
  • To respond to you, such as when you: place an order; call us; make a request or inquiry; enter a contest; complete a survey; or share a comment or concern;
  • For personalization of your experiences with us, including to: remember your interests and preferences; customize the products and services we share with you; facilitate your interactions with our salespeople; track and categorize your activity and interests on our website and mobile application, including by identifying the different devices you use; and to enrich your experience in our stores, on our website, and through our mobile application;
  • For marketing and advertising, such as to: send you marketing and advertising communications; and to customize the marketing and advertising that we show;
  • For analytics, such as to: understand how you use our website and mobile application; understand how you shop with us; determine the methods and devices used to access our website and mobile application; and improve our website and mobile application;
  • For our business purposes, such as: to operate and improve upon our business and lawful business activities; to maintain our programs, accounts, and records; for research; to determine your satisfaction with our products and services; to detect and prevent fraud or misuse of our services; and for any other business purpose that is permitted by law;
  • For legal and safety purposes, such as to: defend or protect us, our customers, you, or third parties, from harm or in legal proceedings; protect our rights; protect our security and the security of our customers, employees, and property; respond to court orders, lawsuits, subpoenas, and government requests; address legal and regulatory compliance; and notify you of product recalls or safety issues.

In general, we do not share personal information about you with third parties for third party marketing or advertising purposes. We do share personal information with third parties for other purposes. For example, we share personal information with:

  • Our other affiliates, parents, and subsidiaries;
  • Third parties and service providers that provide products or services to us, that help us market or advertise to you (including co-branded marketing and advertising), or that provide products or services to you. We may use third parties or service providers to perform any of the actions or activities allowed under this Policy;
  • Social media platforms and networks such as Facebook, Twitter, Pinterest, and Instagram that offer functionalities, plugins, widgets, or tools in connection with our website or mobile application (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media). If you choose to use these functionalities, plugins, widgets, or tools, certain information may be shared with or collected by those social media companies—for more information about what information is shared or collected, and how it is used, see the applicable social media company’s privacy policy;
  • Additional third parties such as law enforcement, government entities, courts, or other third parties as required or allowed by applicable law, such as for the legal and safety purposes described under the “How We Use Information” Section above, or otherwise to help prevent harm or fraud to us, you, our customers, or other third parties. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate all requests.

We work with third party companies for advertising purposes, including to: serve advertisements across the Internet; track and categorize your activity and interests over time on our website and mobile application, and on third party websites and mobile applications; and to identify the different device(s) you use to access websites and mobile applications. We share information with these companies, and these companies may collect information—including automatically collected information when you use our website or mobile application—through the methods described in the “How We Collect Information” Section above (see “using cookies and automatic collection methods”). These third party companies also may possess or obtain information about you from your interactions: directly with the third party companies; with other websites, mobile applications, or companies that the third party companies work with; or from your interactions with advertisements the third party companies help to display to you. The information that these companies collect or that we share may be used to customize or personalize the advertisements that are displayed to you.

We may share personal information with the third party companies we work with for our purposes, though in general we do not share personal information about you with third parties for third party marketing or advertising purposes. We may also share other information in our discretion, including automatically collected information, which may be used by third parties for third party marketing, advertising, and other purposes.

Will send you marketing messages by email or SMS to keep you aware of what we are up to and how you can get the most out of buying with Bloom.

You can choose to stop receiving marketing messages from us at any time. To do this you can:

  • Clicking the unsubscribe link in any marketing email
  • By contacting our customer service team

Once you do this, we will update your account to ensure you do not receive any further marketing messages. Please note that it may take a few days for all of our systems to update and you may get messages from us while we process your request. Unsubscribing from our marketing messages will not stop service communication emails such as order confirmations, order updates, loyalty scheme updates, review invitations etc. If you wish to stop any of these can do so by contacting our customer service team.

We take steps to help protect the confidentiality and security of personal information you share with us through our website and mobile application. In general, information transmitted through the Internet may not be perfectly secure, and we are unable to guarantee the security of your personal information.

We encourage you to take steps to help protect the confidentiality and security of your account and personal information, including by doing the following:

  • Reviewing your Bloom account periodically and immediately reporting any unexpected activity or unrecognized information;
  • Installing the latest security updates and anti-virus software on your computer to help prevent malware and viruses;
  • Using complex passwords (a minimum of 8 alpha/numeric cAsE sEnsitive characters);
  • Not using the same password on more than one website;
  • Not sharing your password with others;
  • Password protecting your computer and mobile device; and
  • Sign out/log off of website sessions so that your session is closed, especially when using a public computer.

You may come in contact with websites, emails or texts that try to lure you into providing personal information with an offer such as a Bloom Gift Card. Bloom does not sponsor or endorse these offers. If you become aware of any potentially fraudulent activity on a website or in an email or text, please forward the information to customer.care@bloom.com.eg or call us at 16350 so that we can follow up.

  • Links to Other Websites and Services. Our website or mobile application may provide links to other Internet sites, content or videos (embedded or direct links) maintained by third parties. We are not responsible for the sites, content, or videos accessed via the links, and we have not reviewed the privacy practices of those third parties. We encourage you to review the privacy practices of those third parties.
  • Browsers Do Not Track Signals. While we strive to offer you choices when you use our website and mobile application, we do not promise that we will be able to receive or honor web browser Do Not Track signals.
  • Children's Privacy. Bloom does not knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. If you believe that your child under the age of 13 has submitted personal information to Bloom in connection with our website or mobile application, and without prior verifiable parental consent, please contact us at customer.care@bloom.com.eg or call us at 16350 so that we can take steps to delete the personal information that she or he provided.

If you have questions about this Policy or our privacy practices, please contact us at:

Email: customer.care@bloom.com.eg

Hotline: 16350

Tel: (+2) 02 330 59 014

Fax: (+2) 02 330 59 010

Email: customer.care@bloom.com.eg

If you're not comfortable shopping online (and would prefer to make your purchase via telephone), just give us a call at 16350. Our Customer Service representatives will be happy to assist you

We may make changes to this Policy, and may apply any changes to information previously collected, as permitted by law. When we make material changes to this Policy, we will notify you by posting the updated Policy on our website, and we will update the effective date at the end of this Policy.

This Policy is effective August 1, 2019.

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